Privacy policy

    Last Modified: May 24, 2025.

    At Deka Clutches LLC, we understand that your privacy is important. We are committed to protecting your information is protected and handling it responsibly. This Privacy Policy outlines how we collect, use, and share your Personal Information in the course of our business operations and interactions with you. Our goals are to process and fulfill your orders, enhance both in-store and digital experiences, protect your rights and information, and fulfill other purposes disclosed in this policy. Deka Clutches LLC reserves the right to modify this Privacy Policy at any time at our sole discretion. For any questions, please contact us using the channels provided.

    Scope of This Policy

    This Privacy Policy applies to Deka Clutches LLC, Inc. and its subsidiaries, affiliates, and other related entities that link to this Privacy Policy (referred to as “Deka Clutches LLC,” “us,” “we,” or “our”). It describes our privacy practices regarding the collection, use, and disclosure of information about you, your household, and the device you use when you interact with us (“Personal Information”), whether you are an existing, former, or potential customer. We typically collect your Personal Information when you:

    • Use our websites, including mobile websites — www.DekaClutch.com, (“Websites”).
    • Purchase our products (“Products”), online via our Websites.
    • Communicate with us via phone, email, messengers and SMS/MMS messages.
    • Engage with us on social media platforms such as Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, and LinkedIn.
    • View our online advertisements or emails.
    • Utilize other services we offer or that you request from us.

    This Privacy Policy also informs you about the choices and rights you have regarding your information and how you can manage the privacy of your Personal Information. For the purposes of this Privacy Policy, "Personal Information" means any information, derived information, or unique identifier that identifies, relates to, describes, or can be reasonably linked or associated with a particular consumer, device, or household.

    Please note that this Privacy Policy does not apply to the practices of third-parties, including our third-party partners, service providers, and advertisers, even when those services are branded as, or provided on behalf of, Deka Clutches LLC. When you access a third-party website through links on our Websites, the collection of your information by those third-parties is governed by their respective privacy policies. Please read the privacy policies of those third-parties carefully.

    Information We Collect About You

     

    Identifiers:

    • Name;
    • Address;
    • Zip code;
    • Phone number;
    • Email address;
    • Information about your vehicle (e.g., engine, year, make, model);
    • Vehicle identification number (VIN) or license plate number if you voluntarily disclose;
    • Government ID for certain types of transaction (e.g., verification for pick up orders, return without a receipt, purchase of hazardous products in CA);
    • Account names and credentials.

     

    How We Collect Your Information:

    • Directly from you in our Stores;
    • Directly from you when you access our digital services such as Websites and Apps;
    • Marketing companies that help us learn about our customers and the devices they use to access our digital content;
    • Social media platforms when we interact with you;
    • Advertising companies and content publishers that present you with our ads;
    • Payment and transaction processors.

     

    Why We Collect and Disclose Your Information:

    • To respond to your communication;
    • To provide you with our Products and Services;
    • To maintain our relationship with you;
    • The collection is otherwise relevant to providing our Products and Services to you;
    • To market our Services and Products;
    • For fraud prevention, security, and asset protection;
    • For other purposes we may disclose to you.

     

    To Whom We Disclose Your Information:

    • Service providers who provide services on our behalf (e.g., shipping vendors, payment processors, providers of digital analytic services and fraud prevention);
    • Marketing and advertising partners;
    • Manufacturers of Products and providers of warranty services;
    • Law enforcement, public and government authorities, and other entities as we deem reasonably necessary to comply with the law, support investigations, and protect the rights and property of you, us, and others.

     

    Information We Collect

    We may collect the following categories of information to provide our Products and Services, communicate with you about the Products or Services you have requested or that we think may be of interest to you, enhance our Products, Services, and operations, and for other operational, legal, and compliance purposes:

    Identifier Information: This includes information that can identify you, your household, or the device you use to access our digital content, such as your name, address, zip code, telephone number, email address, and information about your automobile (e.g., Vehicle Identification Number (VIN), engine, year, make, and model). We may also collect your payment information, such as credit card details and billing address, when you buy Products in our Store and on our Websites. Note that your payment card information is collected directly and securely by our payment card processor, and Deka Clutches LLC does not store your payment card information. We may collect government-issued ID for certain types of transactions—please provide this information only if requested. When you create an online account with us, we collect your log in credentials provided or created by you. We may also collect online identifiers, such as your IP address, when you browse our Website.

    Commercial Information: This includes information about Products or Services you purchased or considered purchasing, purchase history, Products or Services you like, reviews you submit, or locations where you shop.

    Device, Website, and Email Interaction Information: This includes information about your online activities such as browsing history, search history, website pages viewed, whether an email is opened, timestamps of activities, and other interaction details with our Websites, Apps, and emails. We also collect device information, IP address, browser or operating system details, login credentials, time zone setting, browser plug-in types and versions, mobile device type, and other interaction-related information. In some cases, this information may be used or combined in a way that identifies you, the device you use, your household, your company, or your role within the company, and in those cases will be treated as Personal Information under applicable laws.

    Geolocation Data: This includes precise geolocation data if you configure your device or browser to allow this information to be collected.

    Audio, Electronic, or Visual Information: This includes audio or video recordings and transcripts when you call us or visit our Store (although we may not always be able to associate this information with you), or through our interactive chat functions, email, or SMS/MMS communications.

    Inferences or Preferences: We infer your interests and preferences based on the information (or combination of information) we have about you. We do so to better understand customer behavior, preferences, and needs. By analyzing data such as purchase history, demographics, and interactions with our Websites, we can identify the trends and patterns that can help us tailor our marketing strategies to meet the needs and preferences of our customers more efficiently.

    Anonymized or Aggregated Information: Deka Clutches LLC may anonymize Personal Information to render it incapable of identifying an individual or household, typically for statistical purposes. For example, we may aggregate Personal Information to calculate the percentage of users accessing a specific Website feature. Once Personal Information is anonymized or aggregated, it can no longer be used to identify the individual.

    Personal Information Collected over the Last 12 Months: Deka Clutches LLC has not collected any other types of Personal Information over the last 12 months.

    Children's Information: We do not knowingly collect or disclose Personal Information from children under the age of 16 without parental or guardian consent. If a child under 16 has provided us with Personal Information, we ask that a parent or guardian contact us so the information can be deleted.

    Employee and Job Candidate Information: We may collect additional information from employees or job candidates through job applications, benefits enrollment, and payroll or direct deposit enrollment. We maintain a separate collection notice and privacy policy for employees and job applicants, available on our internal web portal or job posting website.

    How We Collect Your Information

    Deka Clutches LLC collects different types of information about you from a variety of sources and in multiple ways, including information you provide to us, information we automatically collect through technology, information we obtain from other sources, including third-parties, and information we derive or infer about you.

    Information You Provide To Us

    You may choose to give us information about you when you interact with us, either in our Stores or online. Examples include:

    Contact Information: You may provide your contact information when you purchase or return a Product or use a coupon or a reward.

    Forms and Correspondence: You may give us information by filling in forms on our Websites or by corresponding with us via phone, email, through our interactive chat functions, such as the "Chat Now!" feature, surveys, or other means. This typically takes place when you create an account, register for or subscribe to a service or program, engage with us via email, phone call, SMS/MMS messaging, place an order, search for a service, or request service assistance. This also includes transaction details carried out through our Websites or in Stores, and the fulfillment of your orders.

    Financial Information: You may be required to provide financial information when placing an order through our Websites. We may also ask you for information when you report a problem with our Websites.

    Contact Information for Inquiries: For certain services, we may require you to provide your name, email address, or other contact information when you contact us with a question or comment.

    Account Information: If you establish an "Deka Clutches LLC" account with us, we may require you to provide your name, an email address, and a telephone number, and create a password for your account. We will require you to provide your email address if you choose to sign up for our mailing list.

    Warranty Registration: We will require your name, telephone number, zip code, and other contact information, and the year, make, model and engine of your vehicle when registering a warranty item.

    User-Generated Content: You may provide us information by uploading or sharing a photo, submitting a request, or posting digital content through one of our Websites, Apps, or via social media interactions on third-party websites including Facebook, Instagram, Snapchat, Twitter, YouTube, TikTok, and LinkedIn.

    Information We Obtain When You Use Our Services

    We collect certain information from you through your use of our Services, such as App and Website usage data and other device and Website interaction information. For example:

    Device Information: We may collect information about the device you use to log into, access, view, or search our Websites and Apps.

    Usage Information: We may collect information regarding how you use our Websites and Apps and how you interact with our emails, such as the pages accessed and viewed, and whether an email is opened and links within the email are clicked.

    Location Information: We may ask you to provide your location information when you use our Apps or Websites to provide Store locations in proximity as well as certain App features and Services. You may disable location tracking, but certain functions of the Websites might not work properly if you do not share your location.

    Aggregated Information: We may aggregate your device, website, and email interaction information to learn consumer behavior and analyze market trends. Once your Personal Information is aggregated with other users' information, it can no longer be used to identify you.

    Network Information: We may collect generic network information to assure the proper optimization for the functionality of our Websites.

    Information We Obtain from Third Parties

    We may also obtain information about you from third-parties who help us provide our Services to you. For example:

    Order and Product Information: We may obtain information about your order or Product return from our order fulfillment and delivery partners.

    Marketing Information including Sensitive Personal Information (SPI): We may enrich our data about you with data provided by our advertising, analytics, and marketing partners such as your race, ethnicity, age, income, and marital status. Data that reveals your race or ethnicity is considered SPI. We do not collect such SPI directly from you. These business partners use your SPI to inform you about our Products and Services that we think you might be interested in. You can limit our use of your SPI by disabling the targeting cookies at the Cookie Preference Center.

    Warranty and Recall Information: We may receive warranty or Product recall information from a part manufacturer or distributor related to a Product that you purchased from us, which we may combine with your information in our national warranty database or other systems to provide related services to you.

    Third-Party Data: We may receive information about you from third-party websites which deploy our cookies if you visit those websites or from third-parties including business partners or subcontractors in technical, payment, and delivery services, advertising networks, analytics providers, search information providers, credit reference agencies, or aggregators.

    Web Hosting and Analytics Providers: We may receive or obtain information about you or your use of the Services from third-party sources, such as web hosting providers, analytics services, or advertising services. You may give us permission to access your information from services that third-parties offer, such as social media networks. The information we receive or obtain from third-parties generally depends on your account or privacy settings with those third-parties and the third-parties' privacy policies, and may include social sentiments, opinions, feedback, and interests. We do not control these third-party websites and encourage you to read the privacy policy of every website you visit.

    Information We Collect by Automated Means (Cookies & Tracking Data)

    We collect Personal Information using cookies and similar tracking technologies to enhance your browsing experience and improve our Services. Cookies are small data files stored on your device that allow us to recognize your browser and capture certain information, such as your preferences, login credentials, and interaction with our Websites. Additionally, we use tracking pixels, web beacons, and other technologies to gather data on how you interact with our Websites and emails, including pages visited, links clicked, and other actions taken. This information helps us analyze trends, administer the Websites, and track users' movements around the sites.

    Session Cookies: We use Session Cookies to operate our Services. Session cookies are temporary and are automatically deleted once you close your Internet browser.

    Preference Cookies: We use Preference Cookies to remember your preferences and various settings. Preference cookies are first-party cookies that remain on your computer or device until you delete them, or they are otherwise removed upon expiration.

    Third-Party Cookies: Deka Clutches LLC permits third-party business partners, such as advertisers, social media networks and analytics providers, to use cookies or other similar technologies on our Websites. These companies include Facebook, Snapchat, YouTube, Google Analytics and Bing Ads. They may collect your information, track your behavior on our Websites, and gather information about your use of our Websites, emails, and other online Services over time and across different Services to deliver targeted ads on our behalf. These companies may simultaneously provide similar services for other businesses. We are not responsible for the functioning of cookies and other technologies used and placed by third-parties on your device. You can disable these cookies on your device. See Your Cookies and Tracking Data Choices section below.

    Pixel Trackers, Web Beacons, and Transparent GIFs: Pixel trackers and web beacons are tiny graphic images placed on our Websites, and in our emails that allow us to determine whether you have performed a specific action. When you open an email from us or access our Websites, the pixel trackers and web beacons generate a notice of that action. These tools allow us to measure responses to our communications and improve our Websites.

    Other Technologies: We collect various types of information using other technologies to improve the quality of our Websites and the Products and Services we provide. For example, we may collect usage data and other information about the device you use to access our Websites, your operating system and/or mobile device type, browser type, domain, and other system settings, as well as the language your system uses and the country and time zone where your device is located. We may record the IP address of the device you use to connect to the Internet.

    Disclosure of Your Information

    Why We Disclose Your Information

    We may share your Personal Information for our business purposes and as legally required or permitted by law. Below are some examples of the parties with whom we share your Personal Information.

    Service providers who provide Products or Services to you on our behalf

    • Product suppliers for order fulfillment
    • Security and payment service providers
    • Shipping and mailing vendors
    • Customer experience enhancements
    • Digital analytics service providers
    • Third-parties that help us communicate with you
    • Vendors and manufacturers for warranty management or to respond to your reviews and questions

    Marketing Partners

    • To manage and deliver ads, including placing ads on the Websites and in marketing emails
    • To measure the effectiveness of our advertising campaigns
    • To identify the ads you have already seen, so you don't have to see the same ads too many times
    • To better understand your preferences and interests

    For Security and fraud prevention

    • To investigate, protect against, and help prosecute individuals responsible for malicious, deceptive, fraudulent, or illegal activity involving or affecting Deka Clutches LLC, our Products and Services, and/or our customers
    • Disclosures to law enforcement, prosecutors, and other entities to investigate potential criminal activity and other civil violations

     

    If we think we are legally required

     

    To comply with applicable laws, in response to a lawful and enforceable request by a law enforcement, judicial, or other public authority, or in connection with an applicable legal obligation.

    Aggregated Data

    Deka Clutches LLC also collects, stores, and uses aggregated data such as demographics or statistical information. Once aggregated, the data can no longer be used to identify an individual. This aggregate data may be shared with and used by third-parties to help Deka Clutches LLC and its suppliers better understand and serve our customers.

    Categories of Personal Information Recipients

    We disclose your Personal Information with the following categories of recipients. They are granted access to your information only to perform the tasks on our behalf and are obligated not to disclose or use it for any other purpose:

    Service / Fulfillment Providers: We employ third-party fulfillment, shipment, transportation, and/or delivery providers, companies, individuals, and agents under contract with Deka Clutches LLC to facilitate and help us provide our Products and Services to you (“Service Providers”). These Service Providers perform tasks or functions on our behalf, provide fulfillment and other services, or assist us in analyzing how our Products and Services are used or delivered. For instance, we will share your name and address with product suppliers and delivery companies as necessary to fulfill your orders with Deka Clutches LLC. We pass on the payment card information that you provide to us either in Store or online to our payment card processors to fulfill your order. We share your account information with those providers that help us manage our customer loyalty programs. We also disclose your Personal Information to our database and cloud storage providers that help us maintain our Websites and other systems.

     Categories of Personal Information Shared or Sold

    Deka Clutches LLC does not sell or share its customers' Personal Information or business information for monetary gain. As described in the Cookies & Tracking Data section above, third-party cookies and other tracking technologies may be deployed on our Websites to collect device and Website interaction information. You may opt out of these third-party cookies and tracking technologies designed to deliver targeted advertising by using the methods provided in the Your Cookies and Tracking Data Choices section above. Deka Clutches LLC does not knowingly collect the Personal Information of minors under the age of 16.

    Please note that a “sale” of Personal Information does not include instances when such information is part of a merger, acquisition, or other transaction involving all or part of our business. If we sell all or part of our business or make a sale or transfer of assets or are otherwise involved in a merger or other business transaction, we may transfer your Personal Information to a third-party as part of that transaction. If such a transaction affects the manner in which your Personal Information is processed, we will notify you of such a change prior to its implementation.

    Data Retention

    Your Personal Information will be retained in accordance with our Record Retention Policy. Generally, we will only keep your Personal Information for as long as reasonably necessary for the purposes for which it was collected. Our Retention Policy for Personal Information is based on several factors including the amount, nature, and sensitivity of the information, the potential risk of harm from unauthorized use or disclosure, the purposes for which your Personal Information is collected and processed, and whether we can achieve those purposes through other means.

    We also may retain log files for internal analysis purposes. These log files are generally retained for a brief period, except in cases where they are used for Website safety and security, to improve Website functionality, or where we are legally obligated to retain them for longer periods. We may be required to keep your Personal Information longer due to legal, regulatory, tax, accounting, or reporting requirements. We may also retain your Personal Information longer if there is a complaint or if we can reasonably anticipate a legal dispute arising from our relationship with you. If a specific regulation applies to the retention of your Personal Information, that regulation takes precedence over our Retention Policy.

    In some circumstances, we will anonymize or aggregate your Personal Information for research or statistical purposes. Once Personal Information is anonymized or aggregated, it can no longer be associated with an individual person. In that case, we may use the information indefinitely without further notice to you.

    Data Transfer

    Deka Clutches LLC's Products and Services governed by this Privacy Policy are intended and made available to individuals in the United States of America only. While our Websites are accessible from anywhere in the world by anyone who is interested in Deka Clutches LLC, we do not sell or make available any Products or Services associated with these companies to individuals outside of the United States, including the European Union.

    If you are located outside the United States and choose to provide information to us, please note that we transfer and store the data, including Personal Information, in the United States and process it there. The data protection laws in the United States are likely different from the country where you live. If you are located in the European Union, be aware that U.S. data protection laws are deemed by the European Commission to provide inadequate protection of Personal Information as required by the General Data Protection Regulation (GDPR). Your submission of such Personal Information represents your agreement to that transfer.

    Data Security

    The security of your data is important to us but remember, no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Information from loss, misuse, and unauthorized access, alteration, disclosure, and destruction, we cannot guarantee its absolute security. By using our Websites and Services, you acknowledge that there are data security and privacy limitations inherent to the use of the Internet, and that the security, integrity, and privacy of the Personal Information exchanged between you and Deka Clutches LLC, or between you and other related entities, cannot be guaranteed. We cannot guarantee the security of any information you transmit to us or that we store, and you do so at your own risk.

    We use third-party payment processors to process any transactions you make with Deka Clutches LLC via our Website. The processing of those transactions is governed by the payment processors' privacy statement and security practices. Deka Clutches LLC is not responsible for the third-party payment processors' data security practices.

    State Specific Policies

    Our Policy on “Do Not Track” Signals under the California Online Protection Act (“CalOPPA”)

    We do not support Do Not Track (“DNT”). Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser. We may track consumers' online activities over time and across third-party websites or online services. As mentioned above, you can modify your browser's settings to change its acceptance of tracking technologies.

    Third-parties may collect data that relates to you. We cannot control third-parties' responses to Do Not Track signals or other such mechanisms. Third-parties' use of data relating to you and responsiveness to Do Not Track signals is governed by their respective privacy policies.

    Your California and Other State Law Privacy Rights

    California, Colorado, Connecticut, Montana, Oregon, Texas, Utah, and Virginia residents are afforded certain rights related to their information under these state laws. Deka Clutches LLC informs you that, where applicable under relevant law, individuals may be entitled to the following:

    Right to Know (Access / Disclosure): To have access to your Personal Information upon simple request - that is, you may receive a copy of such data upon receipt of a verifiable request, along with other information related to the collection or processing.

    Right to Disclosure of Direct Marketers: To have knowledge of and access to, upon simple request and free of charge, the categories and names of addresses of third-parties that have received Personal Information for direct marketing purposes. Please see the “Direct Marketers Disclosure” section below for more information.

    Collecting, Selling, Sharing, or Disclosing Personal Information: Upon receipt of a verifiable request, to obtain a list of:

    • The specific pieces of your Personal Information Deka Clutches LLC holds;
    • The categories of Personal Information collected about you, sold to or shared with third-parties, or disclosed to third-parties for business purposes;
    • The categories of Personal Information shared or sold within the last 12 months;
    • The categories of sources from which Personal Information is collected;
    • The business or commercial purpose for collecting, selling or sharing Personal Information; and
    • The categories of third-parties or specific third-parties with whom Personal Information is shared, sold, or disclosed for a business purpose.

    Right to Opt-Out of Targeted Advertising / Sale or Sharing of Personal Information: You may have the right to opt-out of the sale or sharing of Personal Information under certain circumstances. As noted elsewhere, Deka Clutches LLC only shares your Personal Information through the use of cookies and similar tracking technologies. To opt-out of the sharing of Personal Information through cookies and tracking technologies, go to Cookie Settings.

    Right to Request Deletion: To obtain the deletion of your Personal Information in the situations set forth by applicable data protection law and upon receipt of a verifiable request. In complying with your request to delete your Personal Information, Deka Clutches LLC will also notify third-parties who may have received your Personal Information. Certain exceptions might apply to prevent the deletion if retaining your Personal Information is required by law.

    Right to Correct Inaccurate Information: To request correction of inaccurate Personal Information, taking into account the nature of the Personal Information and the purposes for which the Personal Information is processed. We use commercially reasonable efforts to correct this information.

    Right to Data Portability: To have your Personal Information directly transferred by us to a third-party processor of your choice (where technically feasible; may be limited to situations when processing is based on your consent).

    Right to Limit Use of Sensitive Personal Information: To request that Deka Clutches LLC limit the use of your sensitive information to fulfill a specified purpose (i.e., to provide ordered goods or services).

    Right to Non-Discrimination: As defined under relevant law, you have a right to non-discrimination in the Services or quality of Services you receive from us for exercising your rights.

    Submitting a Verifiable Data Subject Request to Deka Clutches LLC

    As mentioned above, certain state residents have certain rights to access, delete, or otherwise control the use, collection, and/or disclosure of their Personal Information. Deka Clutches LLC will respond to an individual's “verifiable request” to exercise their rights under such laws - that is, where Deka Clutches LLC has received a request purporting to be from a particular individual, and Deka Clutches LLC has been able to verify the individual's identity. The need to verify an individual's identity is critical to protecting your Personal Information and ensuring that your Personal Information is not shared with anyone pretending to be you or someone who is not authorized to act as your agent on your behalf.

    You may submit a verifiable request via our Website or toll-free number listed in the “Exercising Your State Law Privacy Rights” section below or as otherwise provided on our Websites and Apps (if such means are available). Deka Clutches LLC will ask you to provide information about yourself so that we can verify your identity as part of this process. This information may include your name, your address, your account information, and any other information deemed necessary by Deka Clutches LLC to reasonably verify your identity, to ensure that your information is not shared with anyone impersonating you. Once we have verified your identity, we will work to fulfill your request in a timely manner. Please note there may be some situations in which we are unable to fulfill your request, such as if we cannot find any information about you within our systems. Additionally, we may not be able to honor a deletion request in some situations, such as if your information is necessary to fulfill your order with us or meet a legal obligation. We will inform you whether we can fulfill your rights request.

    We may ask for additional information if we have difficulty confirming your identity. We will not share your information or honor other requests in those situations in which we are unable to verify your identity.

    Under certain state laws, a consumer can appoint an “authorized agent” to make certain verifiable requests on their behalf, such as the right to know what information we collect about the consumer or to request deletion of the consumer's information. Because the security and privacy of your information is paramount, we will ask that you identify and provide permission in writing for such persons to act as your authorized agent and exercise your applicable rights under relevant law in such situations. This may require us to contact you directly and alert you that an individual has claimed to be your agent and is attempting to access or delete your information. We will also independently verify your identity to ensure that an unauthorized person is not attempting to impersonate you and exercise your rights without authorization. We will not share your information or honor any other requests in those situations where you cannot or do not grant permission in writing for an identified authorized agent to act on your behalf, or where we cannot independently verify your identity.

    Exercising Your State Law Privacy Rights

    If you have questions about this Privacy Policy, the practices of this Website or your dealings with this site, or would like to exercise your privacy rights, please contact Deka Clutches LLC:

    By Website: https://DekaClutch.com

    By Telephone: +1 954 6812628